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Jul 31 2024

Unlock your website’s potential

Essential content tips for maximum impact

What is the point of website content?

When visitors come to your website, they are usually researching a product or service that they need.

If your website does not have enough information to answer their questions, or if they feel that your product or service won’t meet their needs, they won’t buy from you.

There are certain types of content and information that you should have on your website. The more you have, the more your visitors will trust and respect you. Also, more doesn’t mean any kind of content, the wrong kind of information can harm your sales.

What Kind of Content Can I Add to My Website?

Your story

Make your ‘About Us’ page
interesting and enjoyable to read, tell us what
makes you passionate about your work and why
you do what you do.

A blog
Try to write once a week about what’s happening in your company. Are you working on a cool project? Did you land a big client? The more you share with your customers, the more they trust you.
Genuine Reviews
Every website should have real reviews from your customers, this is one of the biggest ways to build trust and to show your audience that you deliver what you say.
Helpful articles
Do you sell haircare products or diy tools? As an expert, you know a lot more than your customers – that’s why they need your service! Share your knowledge to show your customers that you are experienced and your product or service is the best one for them.

What Kind of Content Should NOT be Added to My Website?

AI Generated Content
Cheap AI generated articles or copied and repetitive content. With the rise of AI its easy to create content that isn’t really useful. It’s also easy to copy and paste things from competitors websites. Please don’t do that, it will harm your website and your customers will lose trust in your brand.
Bad mouthing your competitors
Your customers don’t want to work with or buy from anyone who has to put down other people. You can show your qualities without insulting others – leave that to the politicians.
contact@masoodservices.com

But How Do I Make All This Content? I don’t have time!

It takes 10 mins per day to update a blog. You can start with that.
Google reviews are fairly easy to add to your website - speak to your website developer.
You could hire a writer.
You can outsource your content writing to a good agency - like us!

Get Your Free Content Strategy

If you are unsure how to start, we offer a free, complete review of your website with a strategy and ideas on what to create first and how to use it to increase your website visitors.
This strategy is something you can do yourselves if you have the time and resources, or outsource to anyone you feel comfortable with.
If you would like a free review, with no pressure to buy from us, get in touch:
contact@masoodservices.com

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Masood Services is your premier destination for top-tier content writing. We specialize in delivering high-quality, engaging content meticulously tailored to meet your unique needs.

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